Chrysanthemum product presentations at Russian wholesalers

Chrysanthemum product presentations at Russian wholesalers

In week 9, Fides organized two product presentations at wholesalers in Moscow and St. Petersburg. Two Russian top designers dressed up the crowded wholesale halls with the varieties like Bacardi, Arctic Queen and Celebrate.

Rick Minck, product manager of Fides, explains: "Particularly in this busy period promotion activities are well timed. In preparation for March 8, International Women's Day, which is celebrated in Russia large and flowery, it is good to show the wide range of Fides cut Chrysanthemum varieties. The visitors are interested in the varieties and ask questions about the varieties. Right now, we see direct desire for the products we have shown."

This way, Fides showed almost her entire range of cut Chrysanthemum. Naturally, there were big names like Bacardi, Arctic Queen, Feeling Green Dark, Celebrate and Country. But also novelties such as Reykjavik, Green Spirit, Prada and Dynasty were present.