Cut Chrysanthemum novelties Fides Flower Festival

During the upcoming Fides Flower Festival in week 24 you can experience the endless applications the range of varieties and brands we present in surprising presentations! With this, you are able to see lots of  (high potential) novelties in the flower trials. Get a preview on what can be seen in real life in De Lier (The Netherlands).

Number 69950
During the flower trials, experimental number 69950 is elected as one of the most interesting Chrysanthemums. This beautiful ‘yellow spiky’ is a very select variety, especially suited for the niche market. Currently, this special experimental variety is being tested in the market.

Celebrate
Another variety with a lot of market potential is Celebrate. This yellow single-flowered cut Chrysanthemum has been introduced by now. After the positive market test, the Sensation nursery has decided to grow this variety, which has a superior Sunny colour, produces a wealth in flowers and has a beautiful green heart. Celebrate has been picked up by the market very well and the especially developed promotional material proves to be in great demand.

Reykjavik
Two-tone Reykjavik is currently in the middle of the market test. The first reactions are positive, from both traders as well as their customers. Reykjavik's strong points especially come to the fore over the summer period. This because the colour of Reykjavik is very stable during this period. This means that Reykjavik shows the same colour balance all year round. For a two-tone flower, this is a unique quality.

Brightly
Brightly, a true white santini with a very nicely formed flower is currently being tested in the market. On a small scale, it is tested how easy this variety can be processed in the chain. In cooperation with its future producer and a trader, this process is closely monitored. In all probability, Brightly will be supplied to the flower auction by the end of the year. You will be further informed of this.

Merlot
This splendid red single flower in a deep red colour will be introduced in week 25, (one week after the Fides Flower Festival) by Kwekerij De Hungerenburcht. Merlot's deep red colour is not just a great quality during the winter months but Merlot also proves to retain its colour very well in summer. This makes this Chrysanthemum particularly suitable for year-round production. The trade is also very enthusiastic about this beautiful variety. We will keep you informed of its introduction and of any promotions to be organized around this variety.

Bacardi Sunny
Finally, the second half of this year will see the introduction of Bacardi Sunny. This new colour mutant of the popular white Bacardi is a good addition to the range of colours in the Bacardi family, as well as a welcome addition for the trade. The numbers in which this pure yellow Bacardi Sunny will be supplied, will be sufficient for the trade. In other words: One can immediately start to work with these.

Apart from the above-mentioned varieties, you will also see a special two-tone, yellow-red Soundtrack during the Fides Flower Festival. This is a colour mutant of the Sound variety. In conclusion, we are eager to know what you think of the Arctic Queen Cream and Sunny.