Fides Flower Festival 2010: More international then ever

Caused by the huge amount of promising novelties and introductions, the Fides Flower Festival got attended by lots of visitors from all over the world. The interested got the chance to experience four days of highly varied flower trials of cut Chrysanthemums, pot plants and bedding plants. This has led to a huge number of registered visitors which were very positive about what they got presented.

Next to the visiting record, the striking high attendance on Tuesday and the many international visitors who wanted to see perfectly conditioned varieties of products of Fides, were remarkable. There was clearly an increase in visits from the retail and commercial segments. With these (new) contacts, Fides succeeds better and better to offer value for all chain partners. All these reasons prove Fides is the place to be looking for a full range of high quality, customized products. Therefore, Fides can look back on very successful trials.

During the Fides Flower Festival, along with existing varieties, new unique breeds with great market potential were shown. This year, several high potentials were showcased at the cut Chrysanthemum intersection. Of course there were lots of novelties in the pot and bedding plants presentations on display. Get acquainted with the distinctive style of the Osteospermum Margarita and the introduction of the new Calibrachoa Lindura ® series. And what about the new series of mini-Zippy pot Chrysanthemum and the good looking collection of Pelargonium Idols® series? Again, visitors were very pleased to visit Fides and walk around the trials.