From 17th until 20th of July, the Fides assortment was presented in a special way to the florist, in cooperation with Brasilflore and Asista Flore (agents of Fides) during Enflor. The product range of Fides, that was shown in the familiar store concept, showed great interest among the public.

At this fair the 'store presentation' was entirely in colourful, Brazilian style. Particularly well-spoken were the clothing rack presentation in the booth. All Fides varieties; cut chrysanthemum varieties, pot chrysanthemum, kalanchoe and Calandiva® got a lot of attention. Also in Brasil, Fides is Best in Green both Feeling Green Dark as well as Country were very popular during this event.

The new Fides pot chrysanthemums were introduced in Brasil and well received by florists. Furthermore, the new Calandiva® Weaver was very welcome as a perfect addition to the assortment.

Overall this was a very successful exhibition thanks to the enthusiastic responses of the florists.