Fides varieties in Novosibirsk

Fides varieties in Novosibirsk

Last week (33), several product presentations and demonstrations took place in Russia. The Flower, Gardens and Parks of Siberia exhibition in Novosibirsk is an annual meeting where florists, designers and businessmen and women are able to strengthen their (business) contacts and where new as well as well-known brands are promoted.

At the exhibition stand of a leading wholesaler, professional floral designer Alexander Bermyakov showed the audience what he is best at: designing. He demonstrated that the possibilities of Fides Chrysanthemums such as Bacardi, Arctic Queen, Dance, Feeling Green Dark and Grand Pink are unlimited. Alexander presented the latest market developments and showed how florists can respond to these by creating inspiring designs for their customers: end consumers.

All designs illustrated the key qualities of Chrysanthemums, such as versatility and colourfulness. The audience was really impressed by the playful way in which Fides varieties were presented.