This year, Fides is present in Moscow from 30 August to 2 September. This year is different compared to previous years, because there are several flower fairs organized in the same period. Fides has her stand in the joint Holland Paviljoen at Flowers Expo in Crocus City (Moscow).
Here, Fides will surprise Russian florists with a colourful and modern presentation of her varieties. This year, the varieties Celebrate and Merlot get more attention in the stand. Besides our own stand, the varieties of Fides, including Arctic Queen, Bacardi and Feeling Green Dark are used during the demonstrations at the fair. Professional designers use the Fides varieties to teach Russian florists the latest trends and techniques. It is therefore an excellent platform to pay extra attention to the Fides varieties.
During the fair, Fides cooperates with the sophisticated wholesale 7Flowers in Moscow. The first 200 florists, who visit to the stand of Fides, receive a voucher which they can return at 7Flowers. There, a Try It Yourself box will be available, containing bundles of Arctic Queen and Celebrate, and promotion material of these varieties. This enables florists working with these varieties, experience what they can do with these flowers and stimulates them to choose again for these varieties in the future.