Many exhibitors from Italy and other countries were present at the large fair Flormart in Padova, which was held from 15th till 17th September. During this organized trade fair, Fides was represented by her two agents; Podere Luen and Franz Veit. Both booths were beautifully decorated with flowering products, and the cooperation between Fides and both agents went very well.
Booths Podere Luen and Franz Veit
The booth of Podere Luen was colourful, with many products whereby the brand images such as Margarita, Idols, Dahlinova Hypnotica® properly were highlighted. Fides showed her existing and new unique varieties with great market potential. There was more focus on the new series like interspecific geraniums Mambo and Belcanto, Tamarinda® Max and Pop Idols®. Also, the new series of Margarita Surpreme could be admired. In the booth of Franz Veit, novelties such as Margarita Supreme, Mambo and Belcanto were shown. Both booths attracted a lot of attention and were visited by growers, agents and other relations.
In addition, the award for the best entrepreneur in 2011 was won by Filippo Vigo (Podere Luen). Fides congratulates him for all his good and hard work.