On the night of 2 to 3 January, all potplant buyers on FloraHolland Naaldwijk and Aalsmeer (The Netherlands) were amazingly surprised by a true surge of thousands black, pink and purple balloons. From lampposts to management parking lot, from flower carts to office chairs, everything is covered in shiny balloons!
The action is part of the Calandiva number one campaign that growers of Calandiva. It emphasizes in a fun way the statement that Calandiva is the one and only real deal in the decorative Kalanchoe.
See the videos below to view the way the balloons were decorated!