Our Roots, Your Success
Astonishing Results of UK Shop Makeovers

Astonishing Results of UK Shop Makeovers

In cooperation with English wholesale-chain, Flower Vision, we asked florists to do something creative with Pinot Blanc, the true highlight of our ‘Best in White’ Cut Chrysanthemum assortment. The two florists with the most special creations won a makeover for their shop.

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Makeover for English Flower Shops!

Makeover for English Flower Shops!

In cooperation with English wholesale-chain Flower Vision we have hosted a flower arranging competition.

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Shop Make-over by Fides

Shop Make-over by Fides

From Fides Roadshow to the always busy IPM and now to the Flower Shop Make-over! In cooperation with English wholesale-chain Flower Vision we have hosted a number of product presentations and demonstrations at various branches of Flower Vision in the United Kingdom.

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Fides @ IPM

Fides @ IPM

It has almost been a week since the end of IPM 2015 and we look back at a very successful edition. This year the Fides booth was all about the colorful Cut Chrysanthemum assortment, with Pinot Blanc as the true highlight of the “Best in White” assortment.

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Fides stands out at the IPM

Fides stands out at the IPM

The IPM in Essen (Germany) is in full-swing with plenty of visitors at the Fides booth.

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New look for Calandiva®

New look for Calandiva®

Calandiva® starts off the new year with brand new packaging. The one and only Diva has a new, colourful slipcover with a shiny tint. She is also available in a new, luxury pot-cover that has entertaining, personal information of its grower on the inside.

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Succesful Weeks on Wheels!

Succesful Weeks on Wheels!

The ‘Fides on the Road Show’ has come to an end and the Fides truck has been transferred back into its original state in order to able to deliver cuttings.

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Flower Trial on Wheels

Flower Trial on Wheels

In weeks 2 and 3 Fides cordially invites her trade partners to have a look at our most promising varieties for 2015. This year is all about innovation and we’re starting off well with a refreshing flower trial. This year, Fides brings the flower trial to the trade with the ‘Fides on the Road Show’.

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COME AND MEET US AT THE IPM ESSEN!

COME AND MEET US AT THE IPM ESSEN!

The world’s leading trade fair for horticulture will take place from 27 to 30 January 2015 and Fides will be there! We look forward to proudly present you our latest and very promising varieties in Cut chrysanthemums, Potmums, Kalanchoes as well as the latest additions to our Mystic Mums® and Calandiva® brands. We will be honored to welcome you in our booth at 2A40 in Hall 2!

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SenZaro and J. Breugem & Zn. to make changes in their product range

SenZaro and J. Breugem & Zn. to make changes in their product range

During week 52, the SenZaro nursery will start supplying Chrysanthemum ‘Arctic Queen’. ‘The nursery’s weekly supply of 40,000 stems of this beautiful white chrysanthemum will automatically result in reducing in its previously produced quantities of the yellow spray chrysanthemum, ‘Celebrate’. The J. Breugem & Zn. nursery will also be making a change in its assortment by discontinuing its production of ‘Arctic Queen’ and replacing it with the pure white &lsqu

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