During week 52, the SenZaro nursery will start supplying Chrysanthemum ‘Arctic Queen’. ‘The nursery’s weekly supply of 40,000 stems of this beautiful white chrysanthemum will automatically result in reducing in its previously produced quantities of the yellow spray chrysanthemum, ‘Celebrate’. The J. Breugem & Zn. nursery will also be making a change in its assortment by discontinuing its production of ‘Arctic Queen’ and replacing it with the pure white &lsqu
Well-known flower arranger Peter van der Sluis gives workshops using Fides products in Orenburg, Russia
Autumn, winter and bridal bouquets: these were the themes for the three workshops given by internationally renowned flower arranger, Peter van der Sluis, who informed the participating florists of the latest techniques and developments in flower arrangement and colour combinations. In collaboration with a Russian export company, Fides had organised a two-day event brimming with creative workshops and product demonstrations which naturally featured
Hanneke Frankema – the Dutch and European champion flower arranger – provided Spanish florists in Pontevedra, Spain with an immensely inspiring demonstration using the varieties ‘Prada’ and ‘Prada Coral’ as well as ‘Stylist Pink’ and ‘Bacardi’. These varieties lent themselves perfectly to creating a superb colour palette that added an extra festive touch to the 25th jubilee of the wholesale flower trade in Spain.
The prestigious award for the best and most promising market introduction of the past year presented in the categories of cut flowers, houseplants, garden plants and concepts. SV.CO: Piton has been nominated as one of the six finalists in the category houseplants.
The FloraHolland Trade Fair is in full-swing! We share you the latest latest cut- and pot-chrysanthemums and a beautiful selection of our Kalanchoe, Calandiva® and Grandiva® varieties as well. Furthermore, we proudly present you the highlights of the Red Fox and ECKE assortment. Come and be inspired! We look forward to welcome you in our booth 19.10!
During the FloraHolland Trade Fair Fred van Paassen Chrysanthemums will be officially introduced as new Master Growers of VannoVa.VannoVa is a collaboration between Master Growers. Our bright white Bacardi will be part of the range of VannoVa products.
Find out what’s in the latest issue of the Fides Facts, the Fides relational magazine, published and spread two times a year. In this Fides Facts you can read all about how we’re working on branding. Our strong and new brands will be shown at the FloraHolland Trade Fair. We’ll tell you all about it in the Fides Facts and at the trade fair.
Maatschap Gommans to supply ‘Bacardi’Maatschap Gommans will begin supplying ‘Bacardi’, a pure white spray chrysanthemum, during week 41.
The international Flower Expo Moscow - the most important trade fair for florists and growers - was held during week 38. Once again, Fides gave acte de présence, together with affiliate Lex+!
Alden Biesen – Europe’s biggest flower arranging event, took place last week in Bilzen, Belgium, and Fides was also well represented there.