During the FlowerTrials® 2015 Fides by Dummen Orange™ will – specially For You – open her doors to show you the wide range of Cut Chrysanthemums, Pot Chrysanthemums, Multiflora (Mystic Mums®), Kalanchoe, Calandiva® and Grandiva®.
Fides by Dümmen Orange™ introduced the first Prada back in 2013. Its special flower shape and magnificent, dark-pink made this Chrysanthemum an instant classic. No wonder why we recently added two more varieties to this haute couture collection.
From 29 April to 5 May the Keukenhof hosted the Chrysanthemum show 2015. Not surprisingly, there was a lot of interest for this beautiful product. Fides by Dümmen Orange™ has a longstanding reputation for having the most original chrysanthemum varieties and winning awards at the Keukenhof!
Last month, another edition of the Japanese Flower Selections (JFS) was held. The JFS aim to award world’s best varieties and improve the Japanese customer’s experience by recommending them which products to buy.
DNA Green Group has a new name: Dümmen Orange™. The company revealed the new name, the logo and the brand values of the company at all facilities in 16 countries on Thursday April 23. The well-known corporate brands Lex+, Bartels, Terra Nigra, Dümmen Group, Agribio China, Agribio Colombia, Oro, PLA as well as the production locations are changing their identity immediately to Dümmen Orange.
Today, we invited back our trade partners that we visited during the Cut Chrysanthemum Flower Trials on Wheels. Using their input that we received during the two weeks ‘on the Road’ in the beginning of 2015, we organized ‘Taste of the Future part 2’.
From 12 – 14 March Rick Minck, on behalf of Fides, attended the EFU-EXPO in Baku, the capital of Azerbaijan. We visit this trade fair as one of the first breeders from The Netherlands to present the Azerbaijani florists the possibilities in the Fides Cut Chrysanthemum assortment.
Starting this week, Lin Flowers will start supplying Ibis and Ibis Sunny again after the varieties’ winter break. These beautiful flowers shine in the Fides ‘Best in White’ and ‘Best in Yellow’ Cut Chrysanthemum assortment respectively.
After visiting the flower auctions in Naaldwijk, Rijnsburg and Bleiswijk with the Calanday® Experience on the Road, the Calanday went straight to the flower auction of Aalsmeer. This stylish, colourful brand is promoted at the Cash & Carry of Waterdrinker from week 12 until week 17.
Our new single-flowered Kalanchoe brand - Calanday® - has spent the past few weeks on the road as the Calanday Experience. We visited our trade partners at the flower auctions of Aalsmeer, Naaldwijk, Rijnsburg and Bleiswijk to present them this new, cheerful brand.